I-COM Global Summit Roundtables

During the I-COM Global Summit there will be a series of Roundtables that take place on the opening day of the Summit on Monday, April 24 from 15.30 to 17.30.

Each Roundtable delves into a specific topic and provides the opportunity for focused discussion and debate – they are also an excellent way to network even more.

This year, the Roundtables will be held over 2 x 1hr Sessions:

- Session 1 from 15.30 to 16.30

- Session 2 from 16.30 to 17.30

This means you are now able to attend two Roundtable sessions by selecting to participate in one Roundtable from Session 1 and one Roundtable from Session 2.

Below are the Roundtable topics:

SESSION 1 @1530 to 1630 WET

1. Can we replace traditional Consumer Surveys with Social Media conversation tracking?

2. Combining Passive Listening with Active Surveying to Uncover Correlation Between Consumers’ Opinions and Decisions and Digital Behavior

3. Data Sweet Spots and Inescapable Side Factors

4. Driving Action from Data Driven Insights

5. Meet the Startups Roundtable

6. Multi-Touch Attribution: Challenges + Best Practices

7. Somewhere Between a Human and a Machine: AI in Advertising

8. The Value of Private Data Marketplaces

SESSION 2 @ 1630-1730 WET

1. Analysing the Effectiveness and Scale of Opt-In Email and 1st Party Online Data

2. Emotion Analytics in Modern Marketing: What Drives Marketing Performance

3. Innovation in Digital Data Activation in Programmatic – Bid Enrichment

4. People Based Marketing - The Way Measurement Should Be Done

5. Predictive Analytics: How to Navigate New Rules, Risks, and Opportunities Leading to New Data Governance and Organisation

6. Privacy, Data Privacy, Science of Data Privacy - Drawing A Line On Sand